Buy the Product, Not the Sob Story

Speaking Out

Buy the Product, Not the Sob Story
Why sustainable social enterprise has to be more than a pity-inducing sales pitch.
Leah Wise
Nashville-based Magdalene community and Thistle Farms is part rehabilitation center and part social enterprise. The program assists 700 addicted, trafficked, and abused women a year with case management and recovery. After rehab, they can work in the campus' café serving up fair trade tea, or make ethically sourced Thistle Farms bath products. They brought in $1.7 million, selling products in 450 stores, including Kroger and Whole Foods. Even more remarkable: The... continue reading >>

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