|The Business of Evangelical Book Publishing Is Business|
Or is it faith? Or some complex combination of both?
The evangelist Billy Sunday wasn’t afraid to try something new. He would jump on top of a pulpit if he thought it would get attention. He would sell shares of a revival tabernacle, complete with “stock certificates” guaranteeing the bearer a portion of the proceeds, if he thought it would bring in enough money to fund the business of preaching the gospel.
He was a man who believed in innovation. But this was surprising even for him.
In 1934, Sunday was deciding who would publish ...
Thursday, December 12, 2019
Evangelical Book Publishing Is Business