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Thursday, December 12, 2019

Evangelical Book Publishing Is Business

The Business of Evangelical Book Publishing Is Business
Or is it faith? Or some complex combination of both?
Daniel Silliman
The evangelist Billy Sunday wasn’t afraid to try something new. He would jump on top of a pulpit if he thought it would get attention. He would sell shares of a revival tabernacle, complete with “stock certificates” guaranteeing the bearer a portion of the proceeds, if he thought it would bring in enough money to fund the business of preaching the gospel.
He was a man who believed in innovation. But this was surprising even for him.
In 1934, Sunday was deciding who would publish ...
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