From denim to downloads, BSF is loosening up and adapting for millennials.
Incorporated in 1959, BSF is nearing its 60th anniversary, and its board, staff, and volunteers are mobilizing to tackle a long-standing dilemma: passing on its in-depth Bible study approach to the next generation. Jackson's under-40s demographic is the main target of BSF's recent BRIDGE initiative, a five-year campaign focused on drawing in Bible-friendly millennials but also unengaged ones through social media, new class models, and more studies. While the organization has always wanted to draw from all age groups, it has recently pivoted harder to reach more young adults, a generation BSF leadership feels is growing detached from religion, is less exposed to church, and is increasingly antagonistic toward Christianity and the Bible. continue reading >>