Posted: 29 Jan 2014 08:02 AM PST
By Richard Juarez Like Ralphs and Vons,
Albertsons is continuing the trend of moving out of inner-city areas. Change
that to ethnic communities. The Ralphs and Albertsons in downtown San Diego are
doing just fine because their target shoppers are their predominantly white middle
class neighbors. They are leaving City Heights, National City and Chula Vista
because they have lost sales to smaller specialty markets that cater to their
clients’ food preferences. The large traditional supermarkets are set up to
provide the same food products in all their stores, all over the country. Their
store policies do not allow individual stores to adjust their products to meet
the food preferences of the neighborhood clientele. They cannot or will not
adjust because they want to be able to order the same food, have the same
promotions and sales at all stores, and more easily compare store performance
using the same products.
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