Tuesday, January 29, 2013

Benedict v. Bieber



Benedict v. Bieber
The authority of the tweet.
What does it mean to put the voice of the vicar of Christ up against Justin Bieber--who just surpassed Lady Gaga with more than 33,300,000 followers? Both Gaga and the Biebs have more followers than the pope, which is not surprising given the fact that Twitter is one of the main ways celebs build their brands. But one of the undeniable effects of social media is its democratizing effects. If Biebs and Benedict post on the same thing on the same day, who speaks with authority? Read more.

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