Thursday, October 25, 2012
FAITH IN ACTION IN SAN FRANCISCO
Henry's Blend for Neighbors
Henry's Blend for the Neighbors Project. He is the owner & master roaster of the House of Coffee (coffeesf.com) in San Francisco. Music by Japandi "Intro to Baby Gang"
The Neighbors Film Project is an ongoing series of documentary shorts about San Francisco’s creative community, from the perspective of individual members.
FOR 45 YEARS, 4TH GENERATION MASTER COFFEE ROASTER HENRY KALEBJIAN AND HIS FAMILY HAVE BEEN ROASTING DAILY IN THEIR NORIEGA ST. STORE IN SAN FRANCISCO.
Master Roaster is a designation that is earned over time, and becomes part of ones reputation among peers in the industry - international coffee brokers, producers and other roasters. Henry Kalebjian holds this distinction. But it's the proprietary roasting process that lies at the heart of the Kalebjian family business. He personally roasts and blends coffee six days a week.
Customers come by regularly to watch Henry roast, take a break from their busy schedules, or relax with other customers from the neighborhood and around the Bay Area. Henry's personal touch with his customers - marked by a homemade Rolodex of his "regulars" and their taste preferences - is what sets Henry's House of Coffee apart from other coffeehouses in the Bay Area.
Coffee drinkers start their days on the way to work with a fresh pastry and a cup of Henry's finest roasts and blends. Henry's House of Coffee has a loyal following of customers that travel from throughout the Bay Area to their store in San Francisco's Sunset District. The Kalebjians have long standing relationships with businesses and coffee lovers from Hawaii to Florida. Henry's wholesale customers include retail groceries, neighborhood coffee shops and fine dining restaurants.