Everything is changing these days – including how to best measure church involvement. A study we just completed examines the church-going behavior of Americans. The latest Barna Update describes five key groups: the Conventionals, the Homebodies, the Intermittents, the Blenders, and the Unattached. Easter is rapidly approaching – one of the two prime times of the year when churches encounter people who ordinarily avoid churches – use this information to spark ideas concerning how to connect with those who normally stay away. Click here to read more.
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