the term "mankeeping”

 

Since the term "mankeeping” was introduced in a 2024 research paper by Stanford University sociologist Angelica Ferrara, it has landed squarely in the 2025 zeitgeist. Referring to the emotional labor that women often do for their male partners, the concept has since polarized the sexes, sparked TikTok debates and inspired comment-section screeds. Think: wives who are their husbands’ best friends, romantic partners and therapists. After learning about mankeeping from social media or buzzy articles, many women have felt seen, vindicated — finally, a word to describe the hard-to-quantify exhaustion of being in a heterosexual relationship!