The Business of Evangelical Book Publishing Is Business
Or is it faith? Or some complex combination of both?
Daniel Silliman
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The
evangelist Billy Sunday wasn’t afraid to try something new. He would
jump on top of a pulpit if he thought it would get attention. He would
sell shares of a revival tabernacle, complete with “stock certificates”
guaranteeing the bearer a portion of the proceeds, if he thought it
would bring in enough money to fund the business of preaching the
gospel.
He was a man who believed in innovation. But this was surprising even for him.
In 1934, Sunday was deciding who would publish ...
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Thursday, December 12, 2019
Evangelical Book Publishing Is Business
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